Young woman applying makeup in the mirror

It is always fun to experiment with makeup, but knowing which brands are worth trying can be tricky.

While there is nothing wrong with staying loyal to your favorite makeup brand, here are 10 top brands that are worth considering if you want to mix up your look a bit.

Honest Beauty

Honest Beauty is a brand founded by actress Jessica Alba, and with so many different awards under their belt, you can be sure that the quality of the products you are purchasing is nothing but the very best.

There are quite a few different tempting products to try from this brand, but one of the most highly-rated is the Truly Kissable Lip Crayon. This comes in a demi-matte finish, striking the perfect balance between matte and gloss.

With impressive staying power, moisturizing properties, and ease when it comes to application, it is no surprise that this product won the Allure Best of Beauty Award in 2016.

For your eyes…

Give the Truly Lush Mascara and Lash Primer a try. This is two products in one, as one end features a white primer, which you apply to your lashes first. This helps to give them some length and volume, while also providing a base for the mascara to grip on to. 

Still not convinced?

Unlike many other cosmetic companies out there, the products from Honest Beauty are all eco-friendly, and have not been tested on animals.

Anastasia Beverly Hills

Anastasia Beverly Hills was founded in 1997 by Romanian-born beauty entrepreneur Anastasia Soare.

Have you heard of the Golden Ratio Eyebrow Shaping Method?

This is an eyebrow shaping technique that follows patterns that occur in nature, and will have your brows looking just about as perfect as they can get.

That method was actually designed by Anastasia Soare herself, so you can be sure that this is a woman who really knows what she is doing when it comes to brows.

This is probably why the brand’s eyebrow products are among their most popular, with pomades, pencils, gels and more available.

If you are not sure where to begin…

Start with the Brow Kit, which includes:

  • Eyebrow stencils
  • Brow Powder Duo, which is available in five shades
  • A brush
  • Precision Tweezers
  • Clear Brow Gel

The kit contains pretty much all you need to give your brows a makeover. 


The Lionesse brand began as a beauty bar concept, where they would help women to learn how to use makeup and other beauty products, in order to look and feel their very best.

While the brand’s main focus is on their skin care products, they do also have a highly sought-after makeup line with some truly effective products.

Not sure what to try?

Their loose blush powders are made from minerals such as titanium dioxide and zinc oxide, both of which are known for being able to protect the skin from the sun’s UV rays. The blushes come in a few different shades, including rose, fuchsia, sand and copper, meaning that you should have no problem finding one that works for your skin tone.

If you prefer the focus to be on your eyes instead…

Give their Eye Liner Gel a try. The color is rich, vivid and long-lasting, while also being easy to apply.

Fenty Beauty

Fenty Beauty was created by Rihanna, who saw that there was a gap in the industry when it came to catering to certain skin tones.

Rihanna decided to change this, and created a brand that made use of formulas that would match with universal shades, while working with all skin types.

Do you have a skin tone that you often find hard to color match?

If so, then Fenty Beauty should be the next brand you try, as they boast an unparalleled offering of shades and colors.

Begin with their Pro Filt’r Foundation, which comes in an impressive 40 shades, so you will no doubt be able to find one that matches your skin tone. The foundation has a light and long-lasting matte finish, but it does tend to set quite quickly, so you need to work fast when it comes to blending it in.

The brand’s Killawatt Highlighters are also popular. There are six shades to choose from, and four of these are actually duos, and the product can be applied just about anywhere, from your cheeks to your eyes to your chest.

Physicians Formula

The story behind Physicians Formula is quite a romantic one…

It all begins in 1937, with Dr. Frank Crandall, a top allergist, and his wife Edith, who suffered from lupus. Due to this disease, her skin was extremely sensitive, and she was not able to find makeup products that would not aggravate her skin.

So what did her husband do?

He started the Physicians Formula brand, which, to this day, creates products that have been formulated to strict requirements, not only being hypoallergenic and safe for sensitive skin, but also lacking the majority of chemicals that are found in other products.

If you are trying this brand for the first time…

Their Butter Bronzer is one of their most popular products, and has even won both the People’s Beauty Choice Award and the Women’s Healthy Beauty Award.

Wondering what makes the bronzer so special?

It is created with Cupuacu butter, Murumuru butter and Tucuma butter, all of which give your skin a soft, dewy and bronzed look, but without being too shimmery and over-the-top. 

Etude House

Etude House store in Hong Kong

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Etude House is a makeup and skin care brand from South Korea, and, as you likely already know, the Korean beauty industry seems to always be a step ahead of the competition.

Their brand ethos is all about how makeup should be fun, which is why their products always tend to have a playful and innovative, yet whimsical, edge to them.

Want to give this brand a try?

One of their top selling products is their Dear Darling Water Gel Tint, which boasts an extremely vibrant and highly-pigmented color. Thanks to the soapberry and pomegranate extracts that have been included in the formula, lips stay super hydrated, helping them, and the color, to look plump and fresh for hours.

If you would prefer an actual lipstick instead of a tint…

The Dear My Blooming Lips Talk lipstick line comes in eight different shades, and is famous for its ultra-nourishing formula. The lipstick has a matte finish but an extremely vibrant color, and is wonderfully long-lasting. 


A brand driven by the latest trends, 25% of Catrice’s beauty collections are updated twice a year, so you can be sure that there will always be new and exciting products available. In addition to this, the brand develops up to 14 limited edition collections a year, each one driven by different trends, whether this may be from catwalk shows or street style.

As you likely know, metallic eyeshadow has been all the rage for a while, and the brand responded with a truly superior product. Their Liquid Metal Longlasting Cream Eyeshadow comes in five different shades, and is one of the most pigmented of metallic eyeshadows out there. The liquid texture makes the shadow look almost as though it is wet when on the eyes, and the applicator that comes with it makes it so easy to apply.

If you want a really special buy…

Check out the brand’s limited edition products. These tend to only be available for a couple of months, so be sure to stock up if you find something you love!

Pixi Beauty

Pixi Beauty was first launched in Soho, London, but quickly gained a worldwide following thanks to their makeup products that were so gentle on the skin.

A prime example of this is with their MatteLast Liquid Lip. So many liquid matte formulas end up being extremely drying on the lips, but this one is formulated with rosehip oil, which keeps your lips hydrated for however long you keep the lipstick on for. To top it all off, the color is so long-lasting.

In addition to creating a wide range of makeup products, Pixi Beauty also produces a Nourishing Cleansing Balm, which is a favorite amongst their fans. When applied to the face, the balm seems to literally melt away any makeup products, and only a small amount is needed for this effect.

Since the balm is so mild and gentle, it can be used around and on the eyes as well as on the rest of the face, and is easy to rinse off once you are done.

Benefit Cosmetics

Benefit Cosmetics, Kuala Lumpur

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Although they began as a humble beauty boutique, specializing in quick-fix products, Benefit Cosmetics is now an international brand, with counters and stores in over 30 countries.

Wondering what made them so popular?

The fact that they continued to focus on fast and fabulous beauty products, ensuring that their products were simple and easy to use, while being effective at the same time.

Since this is such a global brand, you are likely to be able to easily find their products available in your country.

When it comes to deciding which products to actually buy, here are a few of their best:

  • Benetint Cheek and Lip Stain – a formula from the 70’s, that used to be used by exotic dancers. It is still just as effective today, and features a subtle rose scent
  • They’re Real! Lengthening and Volumizing Mascara this mascara launched in 2011, and has been a best-seller ever since, thanks to the way in which it thickens, lengthens and curls lashes, all at the same time
  • Dr. Feelgood this is a primer in the form of a balm, and has a rich, velvety texture. Not only can you apply this underneath your makeup, but it also works on top of makeup to mattify any shiny areas
  • Watt’s Up! Cream-to-Powder Highlighterthis highlighter is a favorite amongst many celebrities, such as Nicole Richie and Kim Kardashian, and works well on a variety of skin tones. The built-in sponge also helps to ensure that it never becomes streaky on application


Glossier is a brand that quickly achieved cult status after it was founded in 2014, and even has waiting lists, with over 10,000 names on it, for two of their products.

How did they become so popular?

It was not only thanks to their quality products, but also the way in which they focussed on involving their customers in new products that they developed.

Want to know which products to try?

If your eyebrows could do with some help, try Boy Brow. This is a tinted pomade that comes in three shades, as well as a clear version, and will give your brows a subtle pop of color while keeping them looking natural.

The Haloscope Dew Effect Highlighter is also popular. It comes in the form of a stick, but its core consists of a solid oil that is packed with vitamins, and this helps to give the skin a naturally dewy glow.

The shimmer in the highlighter comes from actual crystals, but it is still quite subtle, giving you a gentle glowing, rather than sparkling, finish.

Another product that sets the brand apart from others is their Cloud Paint, a liquid cheek tint. These can sometimes be difficult to use, but this product will give your skin a light wash of a natural-looking color, melting into your skin so that it can be blended in well.

With so much choice available, knowing which makeup brands to try can definitely be confusing. However, the next time you want to try something new, take a look through this list again, as these ten brands really have so much to offer.